Navigating the 2024 Investment Landscape: 

A Shift Towards Affordable Properties


Insights from Michael Severns


As we step into 2024, those who choose to work with us and are eyeing real estate investment opportunities are increasingly prioritizing affordability. This trend is echoed by many in the investment community, seeking to maximize their portfolios within budgetary constraints.

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A recent report by Redfin underscores this shift, revealing that during the last quarter of 2023, a record 26.1% of all low-priced homes in the U.S. were purchased by investors, marking a significant increase from 24% in the corresponding period of 2022. Redfin's analysis, focusing on home sales across the 39 most populous metropolitan areas, categorizes 'low-cost homes' as those in the lowest price third.

The trend is clear: investors are fervently targeting the most affordable homes. Meanwhile, investments in mid-range homes have slightly decreased, from 14.3% in 2022 to 13.6% in 2023. On the other hand, the acquisition of high-priced homes by investors saw a minor uptick, from 15.4% to 15.9%.

Despite these movements suggesting a buoyant market, the broader picture painted by Redfin's data signals a cooling phase. Investor purchases have seen a year-over-year decline of 10.5% in the last quarter of 2023, hitting the lowest activity level for that quarter since 2016. This marks the sixth consecutive year of diminishing investor engagement.

Understanding the Downturn in Investment Activity

While mortgage rates are often a focal point, the persistent decline in investment activity over six years hints at deeper issues, including dwindling inventory and continuous rises in home prices.

The hurdles for entering investment have steadily increased, demanding higher upfront capital. Post-investment, achieving desirable returns is becoming tougher due to flatlining rents and escalating operating expenses. Following a rent surge in 2022, the rental market has experienced a slowdown amidst wider economic uncertainties, with tenants opting for more affordable living solutions or staying put.

Compounding these challenges, real estate expert Ralph DiBugnara notes significant rises in homeowners insurance costs and property taxes, spurred by the real estate boom and subsequent reassessment of property values. Consequently, investors who might have previously aimed for mid-range properties are now vying for the most affordable options available, intensifying competition in markets for properties listed below market value. As noted by Carrie Caruthers, a premier real estate agent with Redfin in Riverside County, California, there's a high demand for below-market value homes, although they are increasingly rare to find.

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A Case Study 

Jordan is a seasoned real estate investor with a portfolio that spans the Philadelphia Metro Area, South Jersey, and Northern Delaware. Jordan's journey in the real estate world is a testament to adaptability and strategic foresight. Initially, Jordan's strategy centered on acquiring turn-key properties — homes that were ready to rent out or sell without significant work needed. This approach served well for a time, especially in 2020 & 2021 when interest rates were low, allowing for a swift turnover and steady returns on investment.

However, as the market dynamics began to shift, with affordability becoming a pivotal concern for many investors, Jordan noticed the escalating competition and diminishing returns on turn-key investments. The landscape was changing, and with it, so must his strategy.

Recognizing the potential in properties that were lower in price but required more work, Jordan decided to pivot. This wasn't a decision made lightly but came from observing the market trends highlighted in recent reports and a deep understanding of the local real estate ecosystem. Jordan saw that these 'value-add' properties, often overlooked by others seeking the ease of turn-key solutions, presented a golden opportunity for those willing to invest the time and resources into transforming them.

Jordan's first project under this new strategy was a modest row house in South Philadelphia. The property had been long neglected, sitting well below market value due to its condition. Yet, Jordan saw beyond the disrepair to the potential it held. With a keen eye for design and a network of skilled contractors, he set to work, modernizing the interior while preserving the home's historical charm.

The transformation was remarkable. Not only did the project yield a significant return on investment upon sale, but it also contributed positively to the neighborhood's revitalization, sparking interest in similar projects. Encouraged by this success, Jordan continued to seek out properties that others passed over, each time applying a unique vision that turned undervalued homes into sought-after residences.

Jordan's shift in focus from turn-key to value-add properties exemplifies the evolving nature of real estate investment. It highlights the importance of flexibility, local market knowledge, and the courage to venture into projects that require more than just a fresh coat of paint. For Jordan, and many investors like him, the key to thriving in the competitive landscape of 2024 has been the willingness to adapt, leveraging the opportunities presented by more affordable, albeit challenging, properties.

Through strategic planning and a hands-on approach, Jordan's story serves as an inspiration to other investors navigating the changing tides of the real estate market. In Philadelphia, South Jersey, and Northern Delaware, the potential for value-add investments continues to be competitive because they offer a viable pathway for those ready to embrace the challenge and opportunity it presents.

Forecasting Future Trends

This subtle shift, while currently amounting to a 2% change in investor behavior, might herald a longer-term trend towards prioritizing investments in the lower-cost segment of the housing market, moving away from mid-value properties. Investment in high-value properties seems to remain steady, likely due to the financial resilience of investors in that bracket.

Experts predict this inclination towards flipping lower-cost homes could solidify into a lasting strategy, especially as investors uncover profitable avenues and effective tactics within this segment.

Preparing for Investment in a Competitive Arena

For aspiring investors with limited capital venturing into sought-after areas, the competition is notably fierce. Securing an affordable investment property remains feasible, yet requires agility and fostering strong connections with local real estate professionals. If you would like to reach out to us please use the links below to connect. 

As we navigate the evolving landscape of 2024, the emphasis on affordability among real estate investors highlights the need for strategic planning and collaboration to uncover valuable opportunities in a market marked by increasing constraints and competition.

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There's always something happening in the world of real estate, and I'm here to guide you through it. For deeper insights, use the icons above to tune in to the Hungry Realtor Podcast (Season 2 Coming Soon!), and let's navigate these fascinating times together.

Keywords: seller's market, home buyers, real estate strategies, competitive offers, 2024 housing market, home buying tips, real estate trends, mortgage pre-approval, bidding wars, negotiation tactics, real estate agents.